REGALIA
ENTERTAINMENT
A REGGAE COMPANY FOR REGGAE PEOPLE
RANKING
CHIEF JUSTICE
Regalia Entertainment is A Reggae Company For Reggae People. Regalia represents the Reggae 'One Love' art form and the demands of its six million international community members.
In five to seven years, Regalia expects to have established a number of superstars performing an innovative style of Reggae, two successful cult feature-films showcasing all of Reggae's cultural products and a marketing network of international One-Stop-Reggae-Shop Entertainment Centers meeting the community's demand through production of its Reggae Extravaganza.
Regalia's plan to finance the new Reggae era through the Reggae-Up-The-People Campaign Community 'One Love' Trust Fund requires 'Start-up Finance' vital to protect the Reggae people's interests. The investor joins a Campaign leadership team of influential and respected Reggae Champions whose passion is to share with the world the Natural Mystic powers of Reggae's 'One Love' musical culture in a pure and complete art form.
Book One: Four articles reveal Reggae's importance as a lifeline for the people of Jamaica's ghettoes, and how the spiritual value of Reggae strengthens civility among its two hundred million fans worldwide.
Book Two: An in-depth financial report shows the 'Start-Up Finance' to be a short-term lucrative investment in an unorthodox billion-dollar annual industry which discards the rule of commercialization in order to bring culture to the people.
Book Three: Questions & Answers detail how the Reggae enthusiast can become an integral part of the most exciting and adventurous entertainment spectacular in a new Reggae era.
The Reggae 'One Love' art form requires an investment to finance its cultural expression. Creditability means survival for Reggae's front-line workers. Authenticity means Hit Records and success. Investments symbolize the 'Movement Of Reggae Culture' - a lobby for a new Reggae era.
We, the Reggae community, ask that you accept the position of Ranking Chief Justice and invest in our 'One Love' musical culture. Appointed Reggae Sergeant for the Campaign, I must stress how crucial your support is in retaining Reggae as a beacon of hope within its communities around the world.
One Love,
ASHFIELD
ashfield@regaliaentertainment.com
daddyvego@regaliaentertainment.com
adams@regaliaentertainment.com
CHAMPION OF THE REGGAE TROOPERS
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– REGGAE NEEDS YOU !!! –
YOUR PARTICIPATION IS CRUCIAL
INVESTOR’S OVERVIEW
“INSIDE REGGAE”
Classic Hit Record Reggae is the most loved and demanded music in the
world.
Reggae is a 50 year
old culture. It contains a unique
rhythmical chord structure; a military regalia with ranking titles; a colour
theme; a lingo; and a ‘One Love’ community lifestyle.
Reggae is a
philosophy, its artists are the ambassadors.
Reggae is the ‘voice of the ghetto’ - a newspaper to the world.
Reggae is Jamaica’s
National Treasure and tourist emblem - its artists awarded the Order of Merit.
Billboard magazine
named Bob Marley’s song ‘One Love’ - best composition of all time. Marley’s albums are achieving major sales as
his popularity grows.
The global 6
million Reggae community, the bearers of Reggae ‘One Love’ culture, is the
legitimate demand.
Kingston is the
Reggae Industry Membership’s production base.
The International Reggae Community Entertainment Network is the
industry’s distribution outlet.
Reggae’s commercial
appeal is both the music and the community’s ‘One Love’ lifestyle.
Reggae’s 200 million
fans are rapidly growing - Reggae’s future has just begun.
*
* * *
Sound System ‘Hit
Record’ Dancehall Entertainment is the pinnacle of the Reggae ‘One Love’ art
form.
Hit Records are
‘key’ to success in the Reggae industry.
The soundman is the
superstar of Reggae, his selection of Hit Records creates the ‘Reggae Pulse’ -
the heart and soul of the ‘One Love’ vibe.
The soundman’s
musical concept is to make exclusive Hit Records for sound system contests,
building a following by his ranking status.
Hit Records are
from four Musical Stables - each with an individual Reggae style - all produced
within five square miles of Kingston.
Fans at the
Kingston dancehall decide the Hit Record and dictate Reggae’s only recording
chart.
The ‘Natural Mystic Blowing
Through The Air’ is the cultural ingredient that defines a Hit Record,
manifested through the Reggae One Drop dance beat.
Valve sound systems
and vinyl records generate the ambiance for the Reggae One Drop.
The Reggae
industry’s function is to provide the sound systems with 50 potential Hit
Records monthly.
The International
Reggae Community supports the 40 recording acts who provide Hit Records.
Hit Records
guarantee instant community sales, creating free promotion for commercial
success.
*
* * *
Classic Hit Record Reggae has not been made for over twenty years. Despite all attempts, Reggae remains
elusive.
The Reggae industry
is a skeleton of its former self, closed by entertainment corporations and
suppressed by governments, its members dispersed around the globe.
Reggae artists and
the new generation are stalled - without an industry structure or
representation - unable to regroup.
Sound systems are
systematically outlawed in Jamaica - promoters and clubs hassled around the
world - industry members denied travel visas.
90 - 95% of Reggae
albums are lost to pirates, rendering Reggae financially inviable - violence in
Kingston has made the production of Reggae unattainable.
The industry
survives on classic Reggae sales - artists survive on a vibrant community
concert circuit.
Reggae produced
today is a watered-down version of classic Reggae - culturally, DanceHall music
and commercial Reggae are irrelevant to the Reggae fan.
DanceHall music is
important, however, to all community fans when it represents the ‘voice of the
ghetto’.
The ‘voice of the
ghetto’ caused the ‘war’ on Reggae by exposing propagandists and promoting
freedom.
Major record
companies shelve and isolate cultured Reggae artists.
Without classic
Reggae leadership, the sound systems have lost direction, giving only a
commercial representation of Reggae entertainment.
Without Sound
System ‘Hit Record’ Dancehall Entertainment, the Reggae ‘One Love’ art form
will become obscure.
Reggae, which once
brought happiness and pride, now brings resentment as the world steals the
artists’ creativity and the people’s means of survival.
*
* * *
A musical
progression from Ska, Rocksteady and Reggae is in waiting at the sound
system. It will take one innovative Hit
Record to create the momentum to put the industry back to work.
Reggae
entertainment has parameters that necessitate its own industry. Reggae is only commercial when it is
authentic, serving its cultural function.
The world market is
now open to Reggae but no acts are professionally prepared to capitalize on the
opportunity.
Only through the
community’s participation can the Reggae ‘One Love’ art form be revived. Only through the Movement Of Reggae Culture
can piracy and violence in the industry be restricted.
Industry personnel,
community members and the fan are demanding a continuation to their ‘One Love’
culture, and want to be participants in the new Reggae era.
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“ONE MORE TIME”
Reggae-Up-The-People Campaign was established to provide both Regalia
Entertainment and the Reggae Industry Membership the investment to produce
Reggae Extravaganza and rebuild the Reggae industry, allowing for exciting
career and investment opportunities in the new Reggae era.
20 years on the
drawing board, Reggae Extravaganza is entering its Pre-production Phase One.
Hit Records -
Reggae superstars - two feature films - fashion and dance - sound systems -
cultural products and One-Stop-Reggae-Shop Entertainment Centers across the
globe result in a marketing phenomenon.
A new era,
representative of the Reggae ‘One Love’ art form, servicing the community and
the 200 million fans.
Reggae-Up-The-People
Campaign rallies the fan and generates Reggae Extravaganza finance through the
Community ‘One Love’ Trust Fund.
Purpose of the
Trust Fund:
~ remain
independent and rebuild the original Reggae industry structure
~ circumvent
hostilities and provide a professional industry environment
~ establish the
Reggae industry on behalf of its membership
~ formulate an
investment plan, allowing for budget over-runs and piracy
~ provide secure,
diverse and affordable investments for all Reggae fans.
Acquisition of the
Executive Producer provides the Reggae Extravaganza Pre-production Phase One
budget of $5,000,000.
* Reggae’s
Ranking Chief Justice is immediately reimbursed out of Phase One budget.
Trust Fund markets
$100 community investment units for Reggae Extravaganza Music Production Phase
Two budget of $30,000,000.
* The Executive
Producer is immediately reimbursed out of Phase Two budget.
*
Phase Two unit investors are reimbursed from the successful production of Hit
Records.
Trust Fund
encourages institutions and entertainment corporations to finance Reggae
Extravaganza Film Production Phase Three budget of $100,000,000.
* Phase Three
investors are reimbursed from a successful Reggae Extravaganza.
The Community
‘One Love’ Trust Fund (collective financing) protects all investments.
Regalia
Entertainment is a commercial company, specializing in the Reggae ‘One Love’
art form - a Reggae Company for Reggae People.
Regalia will borrow
from the Community ‘One Love’ Trust Fund to invest in Reggae Extravaganza.
Regalia will ensure
the Reggae industry is independent and benefits the Reggae people.
Regalia will ensure
Reggae’s wealth is competitively shared by all industry members.
Regalia is run as
an ‘open company’ with all communications available to the public.
Regalia is
debt-free and solely owned by its founder Ashfield.
Uniting the
factions of Reggae will garner the resources to produce a successful Reggae
Extravaganza:
~ Reggae loyalists
finance the Community ‘One Love’ Trust Fund
~ Reggae champions
form a production/power base
~ Kingston’s
community leaders provide a secure and pirate-free environment
~ Reggae Innovators
produce an innovative Reggae and a new generation of talent
~ Community artists
contribute to marketing a high quality product
~ Industry members
restore Reggae’s distribution to the world
~ Government
officials offer investment incentives and facilitate Reggae’s parameters
~ Community members
purchase the genuine product, manufactured in Jamaica
~ Reggae Troopers
flaunt Reggae ‘One Love’ culture in the commercial market
~ Commercial Reggae
fans make Reggae the No.1 selling music in the world
~ People of
Kingston ghettoes enjoy the commercial success of their fruits.
Regalia
Entertainment staff operate The Runnings and administrate Reggae Extravaganza.
Reggae-Up Campaign
staff create the momentum to rally the fan and raise Reggae Extravaganza
finance.
Reggae Industry
Membership establishes a professional organization and unites industry members.
Reggae Extravaganza
recreation of Reggae’s Hit Record formula will produce the musical quota for
sound system performances and establish a highly successful entertainment
empire - a Reggae empire built by the People for the People.
Implementation of
Reggae Extravaganza will focus on high caliber entertainment professionals and
investors who are passionate about the Reggae ‘One Love’ art form and overstand
the community’s cultural demands.
Reggae enthusiasts who can provide facilities in structuring an
independent Reggae industry - who can help circumvent corporate hostilities and
assist the Reggae Industry Membership showcase their talents in a commercial
world - who will protect the interests of the Reggae People.
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“NOW
IS THE TIME”
The Reggae-Up-The-People Campaign spearheads Regalia Entertainment’s
drive to rally the Reggae fan into the Movement Of Reggae Culture and generates
resources to produce Reggae Extravaganza and rebuild the Reggae industry.
The promotional
Campaign Video, Album and Web Site capture the heartbeat of the Reggae ‘One
Love’ art form both visually and musically.
The mission of the Reggae Trooper inspires the fan to participate in the
Campaign and reminds the community member of their cultural ‘One Love’ duty.
Reggae masters and
international professionals come together and make the Campaign Video a
marketing phenomenon:
~ it depicts what
made Reggae so popular, the reason for its suppression, the demand for a new
Reggae era and how it can be achieved by Reggae Extravaganza
~ it casts Regalia
Entertainment staff, Campaign staff, Reggae superstars, major celebrities and
politicians, the Reggae community and the ghetto sufferer
~ it showcases the
fashions and dance styles of the Reggae Trooper, contrasting creative fantasies
with hard-core realities.
The Campaign Video
soundtrack features classic Reggae artists performing duets with international
superstars, rerecording the top Hit Records of the music’s genre. A “Reggae-Up” theme song, written and
performed by a gathering of Reggae’s famous will become a Hit Record and
promote the Campaign across the globe.
Packaged and imaged into a collector’s item, the Campaign Album is aimed
at the cultured Reggae fan, enabling them to immediately become a recognized
Reggae Trooper supporter.
The Campaign Video
and Album introduce the Reggae-Up-The-People Campaign Web Site - home to the
Reggae Trooper and the Movement Of Reggae Culture. The Web Site elaborates on the Campaign Video and Album content
giving full access to investment facilities and production information. It represents the Reggae Industry
Membership, industry facilities and an on-line One-Stop-Reggae-Shop Entertainment
Center where the fan can purchase the music and fashions of the Reggae ‘One
Love’ art form.
Reggae-Up-The-People
Campaign Video, Album and Web Site are production ready.
Regalia
Entertainment, Reggae Industry Membership and Reggae-Up-The-People Campaign
leading personnel are in place.
International film
makers are being approached to produce the Campaign Video.
Celebrity vocalists
are being approached to perform duets with Reggae’s top artists on the Campaign
Album.
Top computer and graphic
technicians are being approached to build the Campaign Web Site.
Reggae’s finest
are being sought to produce the most spectacular Campaign ever! A Campaign To Save The Reggae ‘One Love’ Art
Form.
*
* * *
Anthony Ashfield is
Regalia Entertainment’s founder and creative director. Ashfield was house producer for the famed
Trojan Records where he produced many classic Reggae artists and is noted for
his international success with John Holt.
Regalia
Entertainment was formed to support Ashfield’s creative endeavors – a people’s
company which represents the Reggae Industry Membership in the restoration of
the Reggae industry and the revitalization of Sound System ‘Hit Record’
Dancehall Entertainment. Ashfield
has experienced the power of Reggae, he knows the ingredient for Hit Records
and how to establish Reggae superstars.
Ashfield is
reinventing the wheel, returning to the essence of Reggae ‘One Love’
culture. He is going back to the
mid-seventies when Reggae was peaking – when it was organizing and demand was
pushing the music into the international charts – when rhythmical beats and
chord structures progressed – when Reggae drew inspiration from the Reggae
Trooper, dictating dance and fashion – when the sound system was the featured
entertainment and the soundman ruled.
Back to the sound system performances where the combination of Reggae’s
cultural elements merge and manifest the essence of Reggae culture, the
Reggae One Drop Dance Pulse and the ‘One Love’ consciousness that it induces. Back to the root – to the musical stables
and their Hit Record formula – the key to a new Reggae era.
Alton Ellis O.D.
Alton Ellis O.D.
stands in as Chairman for the Reggae Industry Membership. Ellis represents Reggae’s classic singers
and musicians in demanding a professional organization.
Ellis is a
leading Jamaican recording artist with numerous Hit Records to his credit. Respect from his countrymen and peers has
earned him the ‘Order Of Distinction’.
Alongside the pioneers and Innovators of Reggae, Ellis will
chair the Reggae Industry Membership conference and re-establish professional
guidelines. The conference will involve
Jamaican officials, union representatives, community leaders, businessmen and
investors in a co-operative and collaborative venture bringing together
independent financing, technical support and reinstated industry personnel for
the new Reggae era.
CHAMPION OF THE REGGAE TROOPERS
--------------------------------------------------------------
– REGGAE NEEDS YOU !!! –
YOUR PARTICIPATION IS CRUCIAL
INDEX & COMMUNICATIONS
Web
Site Content & Copyright
The Reggae-Up-The-People Web Site is for demonstration purposes. It informs the investor - how Reggae began - why Reggae was destroyed - what is needed to restore Reggae - what is Reggae’s future. The Web Site details Ashfield’s overstanding of Reggae. It is a production storyboard and an administrative guide, expressing his artistic concept of the Reggae ‘One Love’ art form and his lifestyle as a Ranking Reggae community member.
The ARROWS rotate you between links 1 to 6 – the reading
text.
The TOP takes you to
the HOMEPAGE where you can navigate links 7 to 13 – the future web site.
The TOP also acts as a
RETURN on certain internal links.
HOMEPAGE LINKS 1 – 6 These articles have been published in
different media to give a multi-dimensional, in-depth analysis of the Reggae
‘One Love’ art form. They introduce the
investor to Regalia Entertainment and the formula for producing Hit
Records. They outline production of the
Reggae Extravaganza that will launch a new, innovative generation of Reggae
artists. They outline lucrative
investment opportunities and the human benefits of marketing Reggae as a
cultural art form. They define the need
for the Reggae fan’s participation and emphasize what is expected of a
community ‘One Love’ member.
****REMEMBER
to use your BACK BUTTON when exploring links from here.
1 'ONE LOVE'
GREETINGS TO THE COMMUNITY
Sub Links:
Letter to the Campaign's Ranking Chief Justice.
An investor's overview of the Reggae Extravaganza in a new Reggae era.
Links to the web site content.
Copyright regulations.
2 REGALIA
ENTERTAINMENT–REGGAE-UP-THE-PEOPLE
Sub Links:
Outlines the eradication of Reggae and the need to rebuild the industry.
Explains Reggae's history, its present status and what must
be done for its future.
Outlines the project's artistic direction for a two-feature film Reggae Extravaganza, showcasing twenty recording acts.
Expectations for Reggae and how they can only be achieved through the Reggae fan.
Details on Regalia's personnel – their position and work history.
A review of Reggae's current environment.
A documented insight into the Origins Of Reggae.
Sub Links:
A description of a Reggae Trooper and his responsibilities.
Phrases used by Reggae Troopers to build the Reggae
industry.
The art of Sound System ‘Hit Record’ Dancehall Entertainment.
Technical details on how to conceive, record and reproduce Reggae music.
Reggae Trooper's lobby against the perversion of Reggae.
Tiffany Hussey questions Anthony Ashfield, the Reggae Extravaganza’s creative director, on Reggae.
An update on the Reggae Extravaganza by its creative director.
Sub Link:
Bulletin board.
Bulletin board.
Bulletin board.
Bulletin Board.
Investor’s
Guide To The Proposed Campaign Web Site
HOMEPAGE LINKS 7 – 13 The Reggae-Up-The-People Web Site will be the campaign flagship,
renowned for its design and historical value.
The Web Site features Kingston's graffiti artists, telling the story of
Reggae in print, picture and voice. The
site will contain two live video feeds from Jamaica and one from the
international Reggae communities. The
site will have six original soundtracks.
The site will service the industry.
It will act as the bank in the refinancing of Reggae. It will offer the entire Reggae ‘One Love’
culture, its music, fashions and artifacts.
The site will be technically advanced, using the most sophisticated
privacy software. The site will be
produced by all the great talents within the Reggae sphere and will truly be a
great experience for the Reggae fan.
****REMEMBER
to use your ‘back button’ when exploring links from here.
Reggae fans are asked to contribute to the Reggae Industry
Lobbying Committee, establishing proof of the Reggae community’s
existence. These numbers are essential
for Reggae to demand equal representation in the international entertainment
forum. The listing will enable Regalia
Entertainment to know where the market is, and form a community communications
organization to coordinate Reggae functions and promotional drives.
Sub Links:
An appeal for the Reggae community to spread the 'roll call' to those members without computers, and those who prefer pictures to reading.
A five-minute cartoon that depicts Reggae culture. A reminder to the Reggae fan of the entertainment value they are investing in, and why.
8 REGGAE-UP-THE-PEOPLE CAMPAIGN
The campaign depicts the big picture of Reggae and Regalia Entertainment. Its elaborate design will instill confidence and revive a sense of pride for the Reggae people and motivate them to join the campaign. At all stages of the site appeals are made to join and become a 'One Love' investor.
Sub Links:
Outlines the eradication of Reggae and the need to rebuild the industry.
Explains Reggae's history, its present status and what must
be done for its future.
Outlines the project's artistic direction for the two-feature film Reggae Extravaganza, showcasing twenty recording acts.
The expectations for Reggae and how they will be achieved through the Reggae fan.
Details on Regalia's personnel – their positions and work history.
A review of Reggae's current environment.
A documented insight into the Origins Of Reggae.
9 COMMUNITY "ONE LOVE" TRUST FUND
The Trust Fund offers investment units of $100 and up.
It offers security by being a cooperative and allowing everybody to participate.
Private funding provides for an independent Reggae industry and thwarts corporate sabotage – it ensures authentic Reggae and the livelihood of the Reggae Innovator.
Regalia Entertainment uses the Trust Fund as an investment bank to finance production. Acting as a commercial entertainment company and on behalf of the Reggae industry, Regalia will operate an open policy of accounting, ensuring maintenance of professional business ethics and representation of the Reggae people. Regalia will offer the 'One Love’ investor an instant reward by accessing and being a part of the Reggae culture as well as future earnings from a lucrative market.
Sub Links:
Regalia Entertainment headquarters. An on-line entertainment company.
The ‘One Love’ investor can watch the project's progress and follow their investment through a video feed.
A 'sound system programmer' contains performances by the
famed Dancehall Masters, and facilities programming of your own selection.
A community notice board advertising available work
positions, allowing the member to be a part of rebuilding the Reggae industry.
The on-line commerce shop will carry a comprehensive Reggae catalogue. It will be where every Reggae fan must come to get original products – where the community can get its cultural lifestyle artifacts – where the Reggae Trooper can get his regalia. It will be a musical teacher for inspiring Reggae artists and promote the cultural essence of being a Reggae ‘One Love’ community member.
Sub Links:
Hi-fi and competition sound systems that can produce the sound of Reggae
Classic and present recordings of sound system Reggae hits.
The regalia of Reggae - from hats to shoes in the black, red, gold and green emblem colors.
Community artifacts. Teaching videos. Reading material.
12 YARD ON-LINE
The Reggae industry on-line web site gives members a link to market their product, skills and facilities. It will be used by the Reggae Commission to publish new industry guidelines, and seek justice for the classic artists in product disputes. The site will be available for booking recording sessions and reservation of Reggae hotels and clubs. Reggae artists misplaced around the world will again be able to record Reggae in its capital and be professionally represented.
The Reggae Commission will head an on-line charity that allows the donor, through video feed, to see how their money is being spent and to receive acknowledgement and appreciation from the recipient. The Commission will raise finance to build community centers; to put children into school; to give those in the deep ghetto who have never had anything, something.
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REGGAE-UP-THE-PEOPLE tm
Step-Up Reggae Trooper
Reggae In Your Face – Inside The Culture
With Ashfield
Copyright © The Runnings
© 1985
First Edition
© 1990
Second Edition
© 2003
Third Edition
ANTHONY
ASHFIELD
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Caribbean Breezes – Version 1 & 2
There are numerous
classic artists who, like Gladdy, possess the key to Reggae. But they have no access to a professional
recording career, despite their popularity.
They have been thieved, discarded and suppressed – their human rights
violated.
CHAMPION OF THE REGGAE TROOPERS
--------------------------------------------------------------
– REGGAE NEEDS YOU !!! –
YOUR PARTICIPATION IS CRUCIAL